Wealthfront, founded in 2008, is a financial technology company that builds software to automate investing and financial planning. The company's core mission is to democratize access to sophisticated financial advice that was traditionally reserved for high-net-worth individuals. Its platform manages over $90 billion in assets for more than 1.3 million clients.
The company's primary product is an automated investing service that provides tax-loss harvesting, automated portfolio rebalancing, and diversified portfolios of low-cost index funds for an annual advisory fee of 0.25%. Its product suite has since expanded to include cash accounts with competitive annual percentage yield, retirement and college savings accounts, a stock investing platform, and general banking products.
Engineering work at Wealthfront centers on the domains of robo-advisory, automation, and financial software. The technology stack supports the algorithms that power its financial planning tools, portfolio management systems, and direct indexing strategies. The company's stated culture is built around a frustration with the exclusivity of traditional financial services and a goal to build a system that favors individual people over institutions.
